Heya! I’m Juliana and my day job is being a Creative Producer. What does that mean you ask? 

Well as a Creative Producer, I work within a brand’s marketing department to help create, manage, and execute the brand’s content, specifically video content. The content can range from creating simple TikTok native videos to full blown international broadcast commercials. 

Of course, it takes a village to make great work and I can’t take credit for the writing, designing, shooting, or editing of the videos. But I can take credit for creating our shoot schedules, managing the budget, sourcing our production vendors, helping define the creative, accounting for legal and best practice considerations, and overall shepherding the shoots and edits from concept to delivery.  

To date, my personal favorite work experiences have been:

• Having Alexander Payne direct one (or two) of my commercials.

• Filming an episodic series for Hotels.com (check out Perfect 10 here!)

• Meeting and shooting some of the most legendary NFL players of our time for the 100 year anniversary.

Every campaign comes with learnings and after a decade in the field, I’ve yet to have a project that hasn’t fulfilled me in some way. 

Currently full-time at Expedia.